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Blog Blog Retail Transformation: Shifting From Data Analysis to Systems Thinking During labor management, analysts are often caught with too much to do in too little time with too few resources. Today, we outline how upgraded tools…

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Cookie	Duration	Description
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_cfuvid	Session	This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category.
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viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	Session	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_KD0D69SXFL	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_52180569_1	Session	Set by Google to distinguish users.
_gid	Session	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data collected include the number of visitors, their source, and the pages they visit anonymously.
acton/bn/#	Session	A tracking cookie used by the Act-On platform, which tracks engagement with forms on our website.
wp33588	1 year	A tracking cookie used by the Act-On platform, which tracks engagement with forms on our website.

Marketing

Marketing cookies are used to understand the audience’s interests based on browsing activity, purchases and preferences. These cookies help provide tailored advertising, offers, etc.

Cookie	Duration	Description
ab	1 day	This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
demdex	179 days	Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.
dpm	179 days	Sets a unique ID for the visitor, that allows third-party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers.
i	1 year	Registers anonymized user data, such as IP address, geographical location, visited websites, and which ads the user has clicked, with the purpose of optimizing ad display based on the user's movement on websites that use the same ad network.
IDE	1 year	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
pixel.gif	Session	Collects information on user preferences and/or interaction with web-campaign content. This is used on CRM-campaign-platform used by website owners for promoting events or products.
ssi	1 year	Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
u	1 year	Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorize the user's interest and demographic profiles in terms of resales for targeted marketing.
visitorId	1 year	These third-party cookies are used to collect information about companies that visit our website. We use the information to compile reports about companies interested in our website and to help us improve the website. The cookies collect information in a way that does not directly identify anyone. To learn more about ZoomInfo and manage your privacy settings, visit https://www.zoominfo.com/about-zoominfo/privacy-center.
w/1.0/sd	Session	Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used to optimize the advertisement on websites that make use of OpenX.net services.
ziwsSession	Session	Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
ziwsSessionId	Session	Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.

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