Time seems to fly at NRF, Retail’s Big Show! Each year, we look forward to this event, and NRF 2025 did not disappoint. Reuniting with retailers and industry leaders from across the globe in New York City was both inspiring and enlightening. The conversations we had shed light on the challenges, priorities and innovations that will define the retail landscape in the year ahead.
Here are our key takeaways, highlights and trends shaping 2025, building on an exciting year of growth and innovation in 2024.
2025: NRF Takeaways and 6 Retail Trends to Watch
Looking ahead, 2025 is poised to be a transformative year across retail. NRF 2025 showcased a wide variety of insights and innovations for retailers. Here are 6 key trends as retailers navigate the challenges and opportunities of the year ahead:
- Labor Shortages: Ongoing staffing challenges will increase costs and elevate employee expectations for work-life balance and flexibility. Retailers must prioritize strategies to attract and retain talent while maintaining operational efficiency.
- Omnichannel Retailing: Seamless integration across online and offline channels remains critical. Enhanced store-level support for options like BOPIS (Buy Online, Pick Up In-Store) and frictionless in-store inventory fulfillment will be key.
- Differentiation and Consistency: In a marketplace where products are increasingly commoditized, retailers must focus on differentiating their brands while maintaining consistent, high-quality customer experiences to fuel sales growth. Equipping teams with the right tools and seamless access to information will be critical to delivering frictionless, memorable interactions, further enhancing the unique value of their offerings.
- Stricter Regulatory Requirements: Heightened regulations, including labor laws, OSHA standards, and food safety mandates like FSMA 204, will require more robust compliance strategies.
- AI-Driven Retail: Generative AI and advanced machine learning will continue to unlock new efficiencies and enhance customer engagement strategies.
- Sustainability at Scale: Retailers will intensify efforts to implement sustainable practices, supported by tools for carbon footprint measurement, energy optimization and ethical sourcing.
Thank You for a Remarkable 2024
As we close the chapter on 2024, we extend our gratitude to our customers, alliance partners and team members. Your trust, collaboration and feedback drive our passion and innovation. The energy and insights shared at NRF 2025 inspire us to continue delivering next-generation retail solutions that empower exceptional stores and connected workforces.
Here’s to a bright and successful 2025. Together, we’ll shape the future of retail. Happy New Year!
