4 minute read
Collaborating is often an unstated expectation, which might be why it happens so little in retail. We see the chance to utilize collaboration for optimization as an opportunity for most retailers.
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| Cookie | Duration | Description |
|---|---|---|
| _ga | Session | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_KD0D69SXFL | 2 years | This cookie is installed by Google Analytics. |
| _gat_gtag_UA_52180569_1 | Session | Set by Google to distinguish users. |
| _gid | Session | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data collected include the number of visitors, their source, and the pages they visit anonymously. |
| acton/bn/# | Session | A tracking cookie used by the Act-On platform, which tracks engagement with forms on our website. |
| wp33588 | 1 year | A tracking cookie used by the Act-On platform, which tracks engagement with forms on our website. |
| Cookie | Duration | Description |
|---|---|---|
| ab | 1 day | This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. |
| demdex | 179 days | Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. |
| dpm | 179 days | Sets a unique ID for the visitor, that allows third-party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers. |
| i | 1 year | Registers anonymized user data, such as IP address, geographical location, visited websites, and which ads the user has clicked, with the purpose of optimizing ad display based on the user's movement on websites that use the same ad network. |
| IDE | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| pixel.gif | Session | Collects information on user preferences and/or interaction with web-campaign content. This is used on CRM-campaign-platform used by website owners for promoting events or products. |
| ssi | 1 year | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| u | 1 year | Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorize the user's interest and demographic profiles in terms of resales for targeted marketing. |
| visitorId | 1 year | These third-party cookies are used to collect information about companies that visit our website. We use the information to compile reports about companies interested in our website and to help us improve the website. The cookies collect information in a way that does not directly identify anyone. To learn more about ZoomInfo and manage your privacy settings, visit https://www.zoominfo.com/about-zoominfo/privacy-center. |
| w/1.0/sd | Session | Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used to optimize the advertisement on websites that make use of OpenX.net services. |
| ziwsSession | Session | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
| ziwsSessionId | Session | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |