Today’s consumers expect just enough (not too little or too much) from retailers. Brick-and-mortar businesses can find this sweet spot through customer-facing and store planning technology, which collectively produce flow. How does flow work?
In 2016, Deloitte found digital interactions impacted 56 cents of every dollars spent in brick-and-mortar stores. Today’s digital natives are frequenting stores to purchase but with different expectations. What does that mean for retailers today?
Frictionless retail is taking the United Kingdom and global market by storm. It is an effective method for creating great in-store customer shopping experiences that include consumer personalization.
Brick-and-mortar retailers on the UK’s high street are suffering. Like a ghost town, thousands of physical locations have been left barren. However, with the right set of adaptations, stores are not doomed in the UK or abroad. Here’s why.
You probably read the title of this blog post and answered, “That is an easy question – I am a leader.” Pause there with me. I’ll say that by “servant,” I didn’t mean follower…