2026 Logile State of Fresh Grocery Shopping Report

Fresh Departments Make or Break the Entire Store

New Industry Research: Logile 2026 State of Fresh Grocery Shopping Report

Fresh is no longer just a department. It is one of the strongest drivers of shopper trust, loyalty, and store choice.

In a new survey of 1,000 US consumers, Logile found that:

-91% of shoppers say fresh departments influence whether they trust a grocery store

-78% have switched stores because another grocer’s fresh departments looked better

-46% choose the store with better Fresh that the ones with lower prices

Access the free survey results today to learn how fresh is reshaping grocery competition and what retailers can do to earn their shoppers' trust.

No registration required!